Broadway's Most Powerful Press Agency Just Changed Hands—Here's Why It Matters

Boneau/Bryan-Brown, the 35-year-old publicity powerhouse that's orchestrated 254 Tony Award campaigns, has been acquired by two of its own longtime lieutenants. The rebranding to Aperture Public Relations signals a seismic shift in how Broadway's biggest shows get their stories told—and what happens when institutional knowledge meets generational transition.